We recommend 3-4 people for the planning workshops: your enablement leader, at least one sales manager, and potentially a head of sales or RevOps leader. We'll also hold one call with a few of your top sellers to gather frontline insights. The key is involving people who understand your buyers well, and core participants should commit to attending all workshops.

Yes - I personally facilitate all coaching sessions while we're in our current phase of direct delivery and framework optimization. This ensures the highest quality outcomes and allows us to continuously improve our methodology.

Most training focuses on seller behaviors and generic methodologies. We build coaching systems around your specific buyer decisions and focus on enabling champions with strategic narratives rather than training seller skills. We design environmental factors that drive adoption, not individual behavior change.

We provide step-by-step guidance and AI prompts to help you update your buyer decision canvas quarterly using your own data. Since all coaching frameworks flow from this canvas, updating it keeps your entire system current with your evolving buyers and process.

Core commitment: 2 planning workshops (2-3 hours total) plus 5 weekly coaching sessions (1 hour each). Reps spend 30-45 minutes between sessions on writing exercises. Leaders get optional weekly office hours for ongoing support. All frameworks are built for you - no homework beyond the live sessions and brief practice exercises.

I don't make guarantees about adoption. However, my approach focuses on environmental factors rather than individual behaviors, which research shows has 3x more impact on performance. Instead of trying to force new seller habits, I design systems that remove friction and make the new approach the path of least resistance. The more your team sees it working and the easier it becomes to adopt, the more they'll naturally be drawn to it.

Absolutely. The majority of teams I work with are remote or distributed. All workshops are conducted virtually, and the feedback systems we build are designed for distributed teams. I only work with teams in-person during company SKOs or similar events.

Absolutely. While conversation intelligence tools provide richer data, we can build effective buyer-focused systems using CRM analytics, stakeholder interviews, and deal outcome analysis.

I work with sales teams of all sizes, though pricing varies based on team size and complexity. The frameworks scale from small teams (5-10 sellers) to enterprise organizations (100+ sellers). During our strategy call, we'll determine the right approach and investment level for your team size.