When / Use Case
- After conducting one or more B2B sales calls.
- When prepping a deal summary or follow-up plan.
- During pipeline reviews or stakeholder analysis.
- To train SDRs or AEs on conversation quality.
Inputs (What You Must Provide)
- Up to 3 transcripts, each labeled with date and stage.
- One stakeholder line per person: name, title
Example:
=== Call 1 (2025-08-04 – Discovery) ===
Jamie (Seller): Welcome!
Taylor (Buyer): We’ve got legacy systems…
===
STAKEHOLDERS
Taylor Reed – Director Finance, Acme Corp.
Output (Expected Format)
- Deal BEI headline (numeric score + 1–2 sentence insight)
- Stakeholders table
- What we heard: Top 3–5 observations
- Why this may be happening: Stage-specific hypotheses
- Potential next actions: 2–4 DISC-tuned suggestions
- Possible next move: 1-line CTA
- Optional: BEI trend line (if >1 call)
The Scoring Rubric

Variations / Tips
- Use real-time transcripts or post-call summaries.
- Combine Discovery, Demo, and Close calls for BEI trending.
- Adjust DISC types if cues are unclear.
- Use “breadth bonus” to account for multi-stakeholder momentum.
- Cap seniority multiplier at 10 to avoid outliers.
When / Use Case
- After conducting one or more B2B sales calls.
- When prepping a deal summary or follow-up plan.
- During pipeline reviews or stakeholder analysis.
- To train SDRs or AEs on conversation quality.
Inputs (What You Must Provide)
- Up to 3 transcripts, each labeled with date and stage.
- One stakeholder line per person: name, title
Example:
=== Call 1 (2025-08-04 – Discovery) ===
Jamie (Seller): Welcome!
Taylor (Buyer): We’ve got legacy systems…
===
STAKEHOLDERS
Taylor Reed – Director Finance, Acme Corp.
Output (Expected Format)
- Deal BEI headline (numeric score + 1–2 sentence insight)
- Stakeholders table
- What we heard: Top 3–5 observations
- Why this may be happening: Stage-specific hypotheses
- Potential next actions: 2–4 DISC-tuned suggestions
- Possible next move: 1-line CTA
- Optional: BEI trend line (if >1 call)
The Scoring Rubric

Variations / Tips
- Use real-time transcripts or post-call summaries.
- Combine Discovery, Demo, and Close calls for BEI trending.
- Adjust DISC types if cues are unclear.
- Use “breadth bonus” to account for multi-stakeholder momentum.
- Cap seniority multiplier at 10 to avoid outliers.
more resources
More resources you might like
Grab more DIY resources. They'll open in a new tab.




